NEWS · 18 Sep 2026
Oxford United apologise for 9/11 plane call sign in shirt advert
Oxford United issued an apology after an image used in a shirt advert included the call sign of a plane that crashed during the 9/11 attacks. The club said the inclusion was an oversight and has removed the image. The apology comes after criticism from fans and the wider community.
Oxford United has issued a formal apology after an image used in a shirt advertisement was found to contain the call sign of one of the planes that crashed during the 9/11 attacks.
The image, which was displayed on the club’s official website and social media channels, was intended to promote a new shirt line but was criticised for its insensitive content.
Following the backlash, the club confirmed that the inclusion was an oversight and that the image has been removed from all platforms.
In its statement, Oxford United expressed regret for the offence caused and pledged to review its content approval processes to prevent similar incidents in the future.
The apology and removal of the image are part of the club’s response to the criticism from supporters and the broader public, who called for a more respectful approach to sensitive historical references.